Community
Pharmacy
社區藥局
Visual Identity/ Logo Design
「社區藥局」的設計需求在於體現「藥師」與「藥品」服務的專業性，同時必需考慮到其「通用性」與「識別性」，以供藥物需求者能容易辨識出藥局所在，因此要「能被不同文化國藉人士」理解或辨認。
因此設計上，專業方面針對「血循環」的專業概念（藥物主要經過血循環來產生藥效）為表現手法，造形上加以融合國際上具識別性的「紅十字」符號，並結合「C.P.」（Community Pharmacy, 可供所有國藉人士輸入搜尋）去設計出現有的標誌。
"Community Pharmacy" provide professional medical service and medical product to everyone. When designing the Community Pharmacy identity logo, we have to mainly concern about the "Visible", "Universal", "Adaptable" & "Memorable".
We have to consider the medical product user could easily discover & identify the "Community Pharmacy", also could be understood and searchable by the different culture of people.
Base on the concept, we mainly focus on the idea of "Blood circulation" which is how the medicine works. And we combine the international symbol of "Red Cross" with the "Blood Circulation" and the first letter of "Community Pharmacy".
