Black Iron Coffee
黑鐵咖啡
Package Design/ Student Work
「黑鐵」是烘焙豆的煉鐵意像，設計上以「精選豆」的態度為設計主軸，在視覺上以單豆放大配合灰黑色以及金色文字去表現烘焙的味道。副文案則以千錘百煉營造出烘焙火候的認真，表現出該品牌在選豆到烘焙到沖泡的認真態度。
在色彩上以不同深度的色彩去表現出烘培的深淺度，在受眾對象以高價位的目標群，以沉穩的色彩去表現出喝咖啡的心態以及一種冷靜優雅的享受氣氛。另一方面在標誌的設計上嘗試以不同的豆形去表現出豆子烘培與風味的程度，像是淺度的白包裝上，豆子呈原型去表現出接近原豆的風味表現，而邊角的豆型，則是表現因烘焙而產生風味改變的視覺味道。
The brand name of "Black Iron" is attempting to show the vision of how the brand takes treating coffee beans and baking seriously, stating that they would be serious of every single part of the process from picking beans to brewing a cup of coffe, that's why the subtitle is "Thousands of chains".
Based on the identity of the branding, I extend the color from black to rice white and wine red plus 3 different icons(left upper corner) to show different flavors and the level of the roast, presenting a comfortable and steady atmosphere of enjoying coffee also high quality image of the brand.
